Patrón | Genius Live
An Interactive Live Concert Experience With Ty Dolla $ign
Celebrate The Holidays With Ty Dolla & Patrón
For the 2020 Holiday season, Patrón wanted to help consumers stay connected to their family and friends even though they couldn’t be together in person.
To help achieve this ask, Patrón and Genius brought together fans from all over the world for a virtual concert experience with Ty Dolla $ign hosted on our Genius Live platform. The platform allows fans to vote on the next song, purchase exclusive merch, sign up for an artist meet & greet, and donate to a charity of the artist’s choice.
With our Ty Dolla Sign x Patrón performance, fans unlocked a holiday cover from Ty and his band after we hit our donation goal, with all the proceeds going to the NAACP’s Backing The B.A.R. program.
Genius Live Platform
Get To Know Ty Before The Show
Ahead of the performance, Ty sat down with us to make his own custom ‘Beach House’ cocktail, toast to the holidays, and reflect on his impressive career.
For the ‘Beach House’ cocktail, we sent Ty a custom, engraved bottle of Patrón and tapped a mixologist to create a drink that’s inspired by his music and lyrics.
