J Balvin x Miller Lite
Genius was tasked with extending Miller Lite’s "Sabe A Miller Time" creative platform by utilizing its relationship with brand ambassador J Balvin.
Having worked with José in the past, Miller Lite trusted us to help bring the messaging to life through a three-part social video series exploring his Summertime Essentials through the lens of music.
Summertime Essentials provides fans a look into what it’s like to hang out with José as he kicks back with Miller Lite and enjoys some backyard grilling. Through our series, José breaks down different elements that make the vibes just right—core summertime essentials, the perfect playlist, and the artists who influenced him.
Top 5
Top 5 influences and how each played a role in his life
In Rotation
Songs in rotation that set off the summertime vibes
Summertime Essentials
Core summertime essentials & traditions
FUN GIFS!
FUN GIFS!
So What Did I Do?
Met with the client to pitch initial ideas
Brainstormed final ideas in the pre-sales (with the team, of course)
Created the whole pitch deck
Presented deck to clients
Incorporated feedback from clients
Won pitch (very cool!)
Created initial storyboards and treatments for video series
Joined external calls to chat pitch with all teams — agency, client, etc
Consulted on creative direction in post-sales
Went on set to make sure everything was grooving with strategy