Music IQ | Insights
Turning Genius lyrical data into illuminating insights
on the state of consumerism and music culture.
About Music IQ
Music IQ leverages Genius’s proprietary lyrics and annotation database to aggregate real-time music trends, emerging artists, and brand mentions.
As the lead of our Music IQ efforts, I leverage Genius data to create a variety of insights reports that explore the effect artists have on culture.
Whether it’s analyzing Genius search data to identify the top emerging artists or ranking the top fashion brands in lyrics, Music IQ provides a unique lens into the state of music and helps predict what’s next.
Along with vertical-specific insights reports, we also offer individualized reports for brands so they can better understand their presence in lyrics and how they stack up against competitors.
Work Samples
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2022 Year In Music Report
Leveraging Music IQ data, I capped off the end of the year with a report that breaks down the top lyrics, songs, artists, and emerging trends from 2022.
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Fashion In Lyrics
Artists have always been tastemakers of style and fashion. With this report, I explored the top fashion designers, luxury brands, and artist-endorsers.
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Gaming In Lyrics
With 2.7 billion gamers worldwide, I took a look at the most popular titles and rising trends to better understand the intersection of these two industries.
Additional Reports
Want to see some of the other verticals and categories analyzed through the lens of Genius data? Then click on the button below to explore the Music IQ page and all other insights reports.